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Our Fall 2023 report unveils a consumer who's a bundle of contradictions; In this comprehensive report, we delve into the dynamic intersection of consumer preferences and innovation within the Consumer Packaged Goods (CPG) landscape. From breakfast habits to beverage choices and budgeting behaviors, we unpack key trends that define the consumer experience. ✨

Here is a summary of our study:

✨ Consumer Trends

North Americans Lean into Quick Eats and Immune Boosters!

North American consumer preferences reflect a growing inclination towards quick meals, heightened interest in morning energizers, and an increased appetite for sweets. Here are our study results:

⚡️ Quick Meals Catch On: 53% stay consistent, but approximately 36% show increased preference, signaling busier lifestyles or colder weather fixes.

☕️ The Morning Fix: Approximately 60% choose coffee and energy drinks, with around 31% reaching for more as temperatures drop.

🍫 Sweet Tooth’s Delight: About 28% admit to munching more on cookies, candies, and chocolates, balancing health and hedonism.

📊 Food Forecast

Consumers Crave Home Comforts While Keeping Convenience Close!

Dietary preferences highlight a strong emphasis on daily healthy homemade meals, a significant interest in instant foods, and a consistent reliance on grab-and-go options:

💚 Healthy Home-Made Holds the Crown: About 44% dish up healthy homemade meals daily, with approximately 82.3% preferring homemade several times a week.

🍜 Instant Gratification: Approximately 49.3% stir up instant foods like soups and noodles daily or multiple times a week.

🌮Grab & Go Keeps Going Strong: More than 50% rely on pre-packaged delights either daily or several times a week.

🌞 Breakfast Trends

Rise & Shine with What Consumers Crave!✨

Breakfast trends showcase a daily preference for dairy or alternatives, fresh fruits, and bread. Protein-rich options are a daily staple for many, while spreads, smoothies, and weekly indulgences in pancakes or waffles contribute to diverse morning choices:

🥛 Dominant Dairy & Alternatives: About 40% indulge daily, with around 85.2% doing so at least once a week.

🍎 Fruity Feasts: Two-fifths pack their plates with fresh fruits and veggies daily.

🍞 Bread's Robust Reign: Toasts and bagels hold strong with around 40% daily consumption rate.

🍳 Protein Punch: About 28% make sausages and eggs a daily staple.

Do you want to read more details? Click here to read the full report!

☕️🥂 Beverage Breakdown

What's Brewing and Pouring in Consumer Preferences?

Coffee remains a daily staple for many, while ready-to-drink hot beverages find favor weekly. Fresh fruit juices, traditional teas, flavored waters, herbal teas, and protein drinks have diverse weekly appeals:

☕️ Coffee Kingpin Continues: Around 50% enjoy regular coffee daily.

⚡️ Ready, Set, Sip: About 66% favor ready-to-drink hot beverages weekly.

🍹 Fruit Juice's Fresh Flourish: Two-thirds indulge in fruit juices at least once a week.

🍵 Traditional Tea's Timeless Tug: About 20% indulge in black and green teas daily.

🍂 Fall Frenzy

Americans' Alcoholic Expenditure Revealed! 🥂

Consumers opt for diverse alcohol budgets, with some aiming for frugal toasts under $30 monthly, a majority planning moderate spending between $30 and $100:

🍻 Frugal Cheers: 37.3% plan to keep monthly expenditure below $30.

💵 Moderate Spending: Around 44% anticipate spending between $30 and $100 monthly.

🍾 High Rollers: Around 16.1% are ready to splurge with a monthly budget of $100 to $500.

🍂 Dining Time

Do Americans' Wallets Open Wider or Tighten Up? 💸

Some diners are ready to spend more for a change, while over half plan to maintain their usual spending:

🥇 Hungry for More: Around 17% crave change, gearing up to spend more on eating out.

🍔Consistent Culinary Connoisseurs: Over half plan to maintain spending habits.

💸 Budget Bites: Around 31% anticipate cutting back on dining expenses.

🕵️‍♂️ Consumer Priorities Unveiled

What's REALLY Driving Fall's Grocery Choices?

Many prioritize budget-friendly deals, with a focus on health and a penchant for new flavors. Some consider groceries' impact on mental agility, while others opt for swift selections due to time constraints:

💲 Budget Buffs: An overwhelming around 78% keep their eyes on the price, hunting those deals. Savings is king!

🥗 Health Hopefuls: More than half, around 54%, cart out with a health-first mindset. Healthier over goodies!

😋 Taste Travelers: Around 47% chase new flavors, with taste adventures on every trip. A world in a bite!

💰 Grocery Wallet Watch

How Much Are Shoppers REALLY Spending?

Some opt for high spending, shelling out $1200 or more, whether for gourmet experiences or grand family gatherings:

🎖 High Rollers: Around 11% shell out a whopping $1200 or more. Gourmet or grand families?

🛒 Middle Grounders: Combining tiers, a sizable around 46% earmark between $600 to $1200. Balancing quality with quantity.

💸 Budget Ballers: A massive around 43% keep it under $600, mastering the art of frugal feasting. Value victors!

Want to read more details and our full version report?

About Peekage

Peekage is an insightful product testing platform that provides affordable and fast consumer insights for CPG brands by collecting data through targeted at-home product testing and retail sampling.

Marketing teams leverage Peekage to boost awareness, drive sales, and increase retail velocity, and product and innovation teams use Peekage to run deep in-home product testing to optimize products, packaging, positioning, and messaging.