Winning the CPG Consumer in 2025

How are successful CPG brands thriving in today’s evolving market?

Our latest report reveals the 6 biggest trends transforming the industry in 2025—from the rise of AI to the explosion of subscriptions—plus actionable recommendations and strategies used by today’s fastest-growing mid-sized brands.

💡 Want the full insights and real-world brand case studies? Don’t miss the complete report at the end.

1. AI Isn’t Optional Anymore

AI is now essential in every area of CPG—from product development to pricing. 63% of brands are investing over 15% of their marketing budgets into AI tools, unlocking 3.2x faster revenue growth. Think custom product suggestions, smarter pricing, and even forecasting future demand.

Actionable tip: Tools like Peekage’s Price Testing and Usage & Attitude studies help brands personalize experiences and optimize for profit.

2. Functional Nutrition Is Redefining Product Value

Health-conscious shoppers are fueling the $82B functional food boom. Top priorities? Gut health, immune support, and mental clarity.

Actionable tip: Invest in clean-label formulations, personalized nutrition, and wellness-driven innovation.

3. Sustainability Wins Hearts (and Wallets)

71% of consumers would switch brands for better sustainability. From recyclable packaging to carbon-neutral promises, transparency now equals trust. Just ask Applegate Farms.

Actionable tip: Pair sustainable packaging with storytelling that shows impact.

4. CPG Goes Fully Digital

The shift to digital-first commerce is here. Social platforms like TikTok and Instagram are becoming primary sales channels, and AI-powered search is driving discoverability. Immersive tools like AR are boosting conversions by 25%.

Actionable tip: Think shoppable content, voice-optimized product pages, and AR-enhanced discovery.

5. Subscriptions = Retention Machines

Hyper-personalized subscription boxes aren’t just convenient—they’re sticky. Brands like Care/of cut CAC by 45% and saw 83% first-year retention. Personalized perks and auto-replenishment are must-haves.

Actionable tip: Bundle value with loyalty rewards to maximize lifetime value.

6. Value Reigns in a Price-Sensitive Era

With 65% of consumers seeking cheaper options, private labels and BOGO deals are booming. The smartest brands are making their value loud and clear—with larger sizes, bundles, and targeted promotions.

🧾 BOGO promotions have seen a 15% increase in redemption rates vs. pre-pandemic levels.

Consumers aren’t just price-sensitive—they’re promotion-driven.

Actionable tip: Use AI to optimize promos and collaborate on premium private-label products.

Ready to Dive Deeper?

The full Peekage report is packed with case studies, strategic playbooks, and future-forward insights built for today’s CPG leaders.

👉 Download the full FREE report for deeper insights, exclusive data, and ideas you can apply right away: